I was contacted by Business BEactive LLC to create a feminine but professional logo. What came to mind immediately was pastel colors and a very thin font. The challenge was to highlight the “BE” and still keep the font relatively thin. I decided against a separate color as it would contrast the minimal look I wanted to convey. That’s why I made a demi-bold version of the text, which slightly thickened the font. I decided on the dot shape because it will be very simple to tie into some packaging down the road. There isn’t much to this design, but it helps convey the organic core of the business. Feminine, yet professional, and a modern clean image.