Project name:

Kevin L. Kellogg: P&M Property Services

Project description:


This is a logo creation I did for a real estate business. The client wanted something bold with a modern look.  It started out as this design:KLK_Logo

It was good, but after further discussion we decided the square-ness of the building conveyed more of a commercial property than a home.

So I chose to draw a simple eaves of a house with an attic window, then a commercial property just behind it. This help convey all types of real estate the business handled, while using bold font and lines to really drive home that bold look.