This spot was one of my most challenging at WUTR. I was presented with this client who wanted to advertise with us, but there was quite an issue that needed a creative solution. We couldn’t shoot him, he didn’t have a place of business to shoot, and we had no content to turn into a commercial. I was inspired by the anonymity of our client, and thought it would be great to do a silhouette interview just like COPS. So once I got that in my head, I followed the same tough aesthetic as COPS in creating the spot.